That's a very interesting project, looking forward to seeing the end result.
Feels like there's a shift happening right now in the industry, with DEI etc. being hot topics. Does that influence your work and the interviews you already did?
Hi, I'm answering some questions (chronologically) in advance of the live AMA. I definitely be replying to everyone with the live AMA as well, though you may periodically see me reply to some questions in advance.
Thank you for your question. While DEI in the industry wasn't a focus of the project, recent controversies and cultural discussions in the gaming industry are discussed in some of the interviews. The Sweet Baby Inc controversy involving Sweet Baby Inc employees harassing Kabrutus and the Sweet Baby Inc Detected Steam group in February and March 2024 happened during this project. Because of that and how the media misreported on the situation, I have discussed the topic in the book interviews with several of the people that I've interviewed about the situation, including with:
- Appabend, YouTuber
- Chris Ferguson, Stetson University professor who studies video games
- Erik Kain, games journalist
- Nick "PixelMetal" Robalik, game developer
- Peter Coffin, YouTuber and former anti-GamerGater turned neutral
I believe it is discussed in some other interviews as well, however as I do not immediately recall for certain, I will just mention those for now. The people I've talked with have a variety of perspectives on the topic. While almost everyone on the pro-GamerGate side at least is against the harassment Kabrutus received. Some are more skeptical of the work diversity-focused consulting companies do, while others like PixelMetal were more neutral on the value add consulting companies offer. Some, such as researcher Chris Ferguson and I, have expressed concern about how some of the tactics used by some of these firms appearing to resemble a protection racket, such as
Anita Sarkeesian's tweet at CD Projekt Red or
Sweet Baby Inc CEO Kim Belair's joke encouraging GDC attendees to scare their marketing people with the possibility of what will happen to them if they don't give them what they want.
There definitely is a perception many people have though that the games press didn't really learn their lesson about misrepresenting events that they perceive as going against their interests or ideological alignment. However, the people involved with GamerGate on both sides largely do not consider the Sweet Baby Inc controversy to be "GamerGate 2." Though I should note that the sample sizes for anti-GamerGate and neutrals was small for the optional survey.
As part of the optional survey discussed in the OP, I asked people (pro, anti and neutral) about the Sweet Baby Inc controversy. In total I asked each of the cohort to answer each of these 14 questions related to this controversy in particular:
- Have you been following the Sweet Baby Inc controversy?
- Sweet Baby Inc employees were right to encourage their Twitter followers to get Kabrutus and the Steam group banned
- Sweet Baby Inc owe an apology to Kabrutus and the Steam group.
- The games press and mainstream media have largely done a good job covering the Sweet Baby Inc controversy so far.
- Independent media (video creators, streamers, bloggers, etc.) has largely done a better job than the games press and mainstream press so far.
- Journalists who wrote about the Sweet Baby Inc controversy, but left out the brigading of Kabrutus, should be fired or reprimanded.
- Media outlets that wrote about the Sweet Baby Inc controversy, but left out the brigading of Kabrutus, should apologize and work to correct the record.
- Kabrutus owes Sweet Baby Inc employees an apology.
- Steam should ban the Sweet Baby Inc Detected curator upon the request of Sweet Baby Inc employees.
- Steam should ban the personal account of Kabrutus upon the request of Sweet Baby Inc employees.
- Diveristy, equity and inclusion (DEI) based consulting firms, on average, probably improve the quality of the games they consult on
- I would you personally call this controversy "GamerGate 2"?
- Kabrutus and/or the Steam group have started a harassment campaign against Sweet Baby Inc employees.
- Sweet Baby Inc employees (Chris Kindred and Felix Kramer) started a harassment campaign against Kabrutus and the Steam group.
Here's a sneak peak of how people, pro-GamerGate, anti-GamerGate and neutral people answered the last of those three queestions. 1 indicates strong disagreement with the statement, 5 indicates strong agreement with the statement.
GamerGate Supporters
GamerGate Opponents
GamerGate Neutrals