How is if easier to.use that giant piece of shit iTunes then to plug your phone into your PC and drag and drop a file into your phone ? What is this 1984 where 90% of the population haven't seen a computer ?
Android and Apple both have the same interface. Android you can use any files and programs. Apple your stuck with their trash iTunes.
Not only is Android easier you also have more freedom.
Sure I'd your a brain dead normie who sucks Tim apples dong and spends a mark up for crappy music and video files I guess it's easier to pay a premium so you can use iTunes.
Meanwhile you can go and get any movie or song you want and drag 20 GB of files and plop them into your phone and play them on any player you want. But I guess that's too difficult for people who were born before the steneograph was invented.
Wanting to hoard digital media without going on torrents requires the use of a digital media store, and itunes is just the best one there is. They are sort of like steam in that regard, they have the biggest catalogue and are the easiest to use.
Also I have about 20 years of itunes music purchases and I can't be bothered burning them all to CD and reimporting them onto the computer. If the iTunes store is ever discontinued, then I would save my purchases but until then I'll be just fine using iOS together with iTunes for my media purchases.