Ubisoft is shifting away from its traditional strategy of releasing 3-4 premium AAA titles each year, but plans to launch “high-end free-to-play” games for all its biggest franchises.
The company provided an update on its game development strategy during its full-year earnings call on Tuesday, when it said it intends to be less reliant on AAA releases as part of its overall product mix.
Ubisoft’s chief financial officer Frederick Duguet:
In line with the evolution of our high-quality line-up that is increasingly diverse, we are moving on from our prior comment regarding releasing 3-4 premium AAAs per year. It is indeed no longer a proper indication of our value creation dynamics. For example, our expectation for Just Dance and Riders Republic are consistent with some of the industry’s AAA performers. Additionally, we are building high-end free-to-play games to be trending towards AAA ambitions over the long-term. This is purely a financial communication evolution and doesn’t change the fact that we continue to expect a high cadence of content delivery including powerful premium and free-to-play new releases.