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Ubisoft has begun branding games it develops internally as "Ubisoft Originals."

Speaking to Eurogamer, a Ubisoft spokesperson confirmed that the company will use the label on future in-house games, saying:

Moving forward the 'Ubisoft Original' mention is attached to all of Ubisoft's games created in-house by our talented developers.

The first game branded as a "Ubisoft Original" appeared last week: upcoming free-to-play Division spinoff Heartland. At the time, Andy wondered if Heartland would be a big battle royale game, of if the label was similar to the "EA Originals" stamp, which EA uses for indieish games like Unravel, Sea of Solitude, and It Takes Two.

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