Based on negative tweets.
Capcom is number two, most hated in nine countries. The Street Fighter producer aggravates fans with buggy code and curious, creative decisions. Conversely, loveable games brand Nintendo is most hated only in one country: Norway. "Does Nintendo know that they're essentially killing Nintendo Online's SNES/NES emulator by releasing ONLY shit/forgettable games?" complains @TinyFluffyGoat.
We then used language analysis tool SentiStrength to determine the sentiment of tweets (considering tweets with a negative component from -5 to -2 as negative). Aggregating the data by country and US states, we calculated the % of negative tweets and ranked the brands to reveal the most hated in each region. For all countries, we omitted brands without at least 10 unique users tweeting about them.
Business Financing. (2021). The Most Popular Consumer Brand in Every Country. businessfinancing.co.uk
Forbes. (2019). THE WORLD'S VALUABLE BRANDS. forbes.com
Financial Times. (2019).Top 100 global brands 2019: the full ranking. ft.com
ISP Review. (2021). UK ISP Listing. Ispreview.co.uk
Broadband Now. (2021). The Complete List of Internet Service Providers in the US. broadbandnow.com
Broadband. (2021). Fixed Line Broadband Providers. broadband.co.uk
J. Clement. (2021). Number of video gamers worldwide 2015-2023. statista.com
N. Scheiber. (2019).Why Boycott Wendy's? boycott-wendys.org
H. Tankovska. (2021). Online dating in the United States – Statistics & Facts. statista.com
M. Davis. (2020). National Income and Product Accounts. apps.bea.gov
www.ravereviews.org
There are a lot of other "Most Hated" categories in the above link, not just gaming.

Developers of Assassin's Creed Battle Street Fighter for Most Hated Gaming Brand
Perhaps no fandom loves to hate as much as gamers. With fierce opinions, hours of personal investment, and a complex relationship between gaming and psychosocial problems, gamers want to tell people about it. They complain about Ubisoft the most. The Assassins Creed developer is the most hated gaming brand in 23 countries.Capcom is number two, most hated in nine countries. The Street Fighter producer aggravates fans with buggy code and curious, creative decisions. Conversely, loveable games brand Nintendo is most hated only in one country: Norway. "Does Nintendo know that they're essentially killing Nintendo Online's SNES/NES emulator by releasing ONLY shit/forgettable games?" complains @TinyFluffyGoat.
METHODOLOGY & SOURCES
We compiled a list of some of the biggest global gaming, fast food, tech brands and ISPs within the UK and US. Using Twitter's API, we pulled tweets mentioning these brands.We then used language analysis tool SentiStrength to determine the sentiment of tweets (considering tweets with a negative component from -5 to -2 as negative). Aggregating the data by country and US states, we calculated the % of negative tweets and ranked the brands to reveal the most hated in each region. For all countries, we omitted brands without at least 10 unique users tweeting about them.
Business Financing. (2021). The Most Popular Consumer Brand in Every Country. businessfinancing.co.uk
Forbes. (2019). THE WORLD'S VALUABLE BRANDS. forbes.com
Financial Times. (2019).Top 100 global brands 2019: the full ranking. ft.com
ISP Review. (2021). UK ISP Listing. Ispreview.co.uk
Broadband Now. (2021). The Complete List of Internet Service Providers in the US. broadbandnow.com
Broadband. (2021). Fixed Line Broadband Providers. broadband.co.uk
J. Clement. (2021). Number of video gamers worldwide 2015-2023. statista.com
N. Scheiber. (2019).Why Boycott Wendy's? boycott-wendys.org
H. Tankovska. (2021). Online dating in the United States – Statistics & Facts. statista.com
M. Davis. (2020). National Income and Product Accounts. apps.bea.gov

The Most Hated Brands In Every Country - RAVE Reviews
Don’t give in to hate, Luke. That leads to the dark side.

There are a lot of other "Most Hated" categories in the above link, not just gaming.