The Battlefield and FIFA maker recently pursued a merger with NBCUniversal, and also held potential acquisition talks with Disney, Apple, and other companies, according to a new report by Puck. While a deal isn't currently in the works, it doesn't sound like EA plans to give up anytime soon.
"Several sources familiar with these talks say EA has been persistent in pursuing a sale, and has only grown more emboldened in the wake of the Microsoft-Activision deal. Others say that EA is primarily interested in a merger arrangement that would allow Wilson to remain as chief executive of the combined company."
But it was apparently a deal with NBCUniversal that got the farthest along. According to Beyers, Comcast CEO Brian Roberts was looking to spin off the entertainment conglomerate into a separate entity with EA, with one version of the deal leaving current EA CEO Andrew Wilson in charge of the new mega-business. Negotiations eventually fell apart over price, however.
So probably nothing to surprising to anyone, but good to get confirmation. If them and Activision do get gobbled up by either MS or Sony we are in for some wild times. But a merger with Apple, Disney or the like would be super interesting.
On the NBC/Comcast side. I know for YEARS they were trying to get some game streaming service off the ground. EA was an investor in Gaikai and had their 1.0 tech. I am guessing the real problem was faith having seen Sony tread water and then Stadia come DOA. So it would have made sense that NBC, needed to either double down or walk. Guess the walked.