[regawdless]

"The new branding better aligns Glorious' public face with our current values as we continue to mature and enter new product categories," the company says. "It is more inclusive, versatile and accessible to the rapidly-growing global community of Glorious fans."

"...we also want to ensure the new audiences we're now reaching can also feel a positive connection with our brand"

PC gaming has long struggled with its use of racially-charged phrases, namely 'master race', which has connotations with the Nazi regime. For example, one of the busiest and largest PC gaming subreddits, with 6 million members, is named r/PCMasterRace. A subreddit that feels it important to firmly note that no gamer is actually superior to another in its 'Why PC?' guide, which feels entirely besides the point if it wasn't for the poor choice in name.

PC Gamer article

Very important step and much needed. But they don't go far enough for me. Simply being called "Glorious" still implies superiority. What, are other brands not glorious? Are those other brands and their customers therefore inferior? I need clarification, asap. I want them to be inclusive, so they obviously can't marginalize other brands and customers.

 

[Barnabot]

i don't understand. is pc gamer speaking the retard language?

 

[Barnabot]

oh its this 'glorious pc gaming' jibba jaba company who is trying to virtue signaling

 

[regawdless]

oh its this 'glorious pc gaming' jibba jaba company who is trying to virtue signaling

You mean they're saving lives. It's an important step towards inclusion. To avoid causing traumas that can have very serious consequences.

You ignorant bigot. Didn't you hear from all those traumatized, suffering console gamers in recent years? They can feel safe now.

 

[Barnabot]

today i just said during a call that I pulled the project which i need to work on from master branch.

And now I'm saying to all of you that i intend to play games on my master race pc tonight.

how many people did i virtually kill with these 2 statements?

 

[Allnamestakenlol]

No-Better-Than-You PC Gaming People ?

 

[Arkam]

This makes them look like daft tools... but they do make a solid mouse/desk pad. But to be fair I never remember their name even. I just call it "that brand with bearded guy"

 

[lock2k]

I wonder if racing games will stop having races

 

[Grinchy]

We should really just have laws on the books that don't allow the use of company names in the first place. If you're the first company who makes shoes, you are Shoe 1. The next company that starts making shoes is Shoe 2.

Then no one can ever be offended by anything as long as those shoes are also not white or black. They must all be a brownish tan color and nothing else.

 

[cryptoadam]

We should really just have laws on the books that don't allow the use of company names in the first place. If you're the first company who makes shoes, you are Shoe 1. The next company that starts making shoes is Shoe 2.

Then no one can ever be offended by anything as long as those shoes are also not white or black. They must all be a brownish tan color and nothing else.

But 1 is higher than 2... thats numberist. Your basically saying whites are 1 and blacks are 2 and number 2 is when you poop. So you are calling BIPOC shit and saying white people are number 1.

 

[Grinchy]

But 1 is higher than 2... thats numberist. Your basically saying whites are 1 and blacks are 2 and number 2 is when you poop. So you are calling BIPOC shit and saying white people are number 1.

Fuck, I can't believe my white privilege has done me in once again. I can't shake this racism.

Ok every company that makes shoes is just called Shoes. And the shoes are free for anyone who isn't white. And white people have to pay $600 per pair to make up for the free ones.

 

[Allnamestakenlol]

We should really just have laws on the books that don't allow the use of company names in the first place. If you're the first company who makes shoes, you are Shoe 1. The next company that starts making shoes is Shoe 2.

Then no one can ever be offended by anything as long as those shoes are also not white or black. They must all be a brownish tan color and nothing else.

But 1 is higher than 2... thats numberist. Your basically saying whites are 1 and blacks are 2 and number 2 is when you poop. So you are calling BIPOC shit and saying white people are number 1.

Fuck, I can't believe my white privilege has done me in once again. I can't shake this racism.

Ok every company that makes shoes is just called Shoes. And the shoes are free for anyone who isn't white. And white people have to pay $600 per pair to make up for the free ones.

I fucking died.

 

[and 3 others]

I wonder if racing games will stop having races

Well definitely no "finishing races".

 

[regawdless]

Old logo

New logo

 

[Allnamestakenlol]

New logo

And in a year or two the hair on that graphic will be made pink/purple.

 

[zebraStraw]

I was hoping consoles would exist as a buffer state for woke bs.