[cryptoadam]

https://www.motor1.com/news/726576/jaguar-discontinues-six-models/

been more than three years since Jaguar Land Rover outlined its "Reimagine" strategy centered around electrification. The most controversial bullet point of the plan was Jaguar becoming EV-only by 2025. That brings us to a new announcement made by a JLR spokesperson in an interview with Automotive News Europe. Before the end of this year, the axe will fall on six cars.

XE, XF sedan, XF wagon, F-Type, E-Pace, and I-Pace are all going to be discontinued. Initially, Jaguar had said the electric SUV would soldier on alongside the new wave of EVs. However, the company changed its mind and revealed last year the I-Pace would also be killed off together with the gas cars.

the rush? Jaguar CEO Adrian Mardell told investors these six models are barely making the company any money, generating "close to zero profitability." He went as far as to call them "lower value" products. The top brass was brutally honest while speaking with investors, saying that "none of those are vehicles on which we made any money." To that end, the final F-Type has already been built

 

[DESTROYA]

F type is a absolutely gorgeous car and at least hope they make a electric version, Jaguar just doesn't have the same prestige it used too.
Personally prefer sedans over any SUVs and a shame to see them dying off

 

[Jezbollah]

Tata's wider massive consolidation work doing it's thing I guess.

 

[Stouffers]

The Atari Jaguar?