Fewer and fewer games are being bought on DVD or Blu-Ray - at the same time, income from downloads, in-game purchases, subscriptions and season passes is growing. At this point, the games market does not differ fundamentally from the film or music business, where the data carrier share has been falling steadily for years (analysis / column).
At the same time, this almost inevitable development has a huge impact on the German branches of major game publishers. Because, with a few exceptions, the digital proceeds accrue to Luxembourg letterbox companies or the English European headquarters – the German subsidiary has 'nothing' from it.
Example: While business with Grand Theft Auto and NBA 2K is booming, the turnover of the Munich-based Take-Two Interactive GmbH is 24 million at a part of 14 million. €.
At Activision Blizzard, this paradoxical luxury problem has led to the local location being completely dissolved. Digital share of sales: almost 90 percent. The physical games including the Collectors Editions of Appel du devoir , crash bandicoot , Diable et World of Warcraft are now distributed to retailers by Plaion (formerly Koch Media).
One of the largest game manufacturers is in a similar situation: Electronic Arts. Among the EA bestsellers are the series FIFA , Champ de bataille , F1 , fou , légendes de l'apex et Les Sims . With FIFA Ultimate Team trading card packs alone, the listed US group generated more than 1.6 billion dollars last year.
The European EA locations are now facing profound changes. Electronic Arts GmbH, based in Cologne's Rheinauhafen, employs around 100 people who, in addition to the German market, also look after Austria, Switzerland and Scandinavia.
In the latest annual report from EA Germany, est states: "The ongoing shift from physical goods to digital downloads continues to have a negative impact on sales development. Revenue from digital downloads is not processed through EA, but through an affiliate."
Therefore, an "economic restructuring" was initiated: Local customer contracts had already been terminated as of May 2022 - after the restructuring, Electronic Arts will "no longer generate sales with packaged goods" in German-speaking countries . As a result, EA is already expecting a "significant decline in sales" in the current 2022/23 financial year .
Provisions in the tens of millions were made on the balance sheet, both for staff and for take-back obligations and discounts. However, the German Electronic Arts headquarters in Cologne should be retained – also because many EA games are localized (also translated and synchronized) there.

Electronic Arts verkauft weiterhin Games auf Datenträgern (Update) - GamesWirtschaft.de
Auch nach dem Ende des Vertriebs physischer Games durch die Electronic Arts GmbH will EA weiterhin Computerspiele auf Datenträgern anbieten.

