Thread: EA CEO Thinks Confusion Over Call Of Duty's Future Can Help Battlefield Succeed

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Ensuring Transparency
Electronic Arts CEO Andrew Wilson has said the ongoing confusion about the future of Call of Duty, and specifically if it will become an Xbox-only franchise, could help EA's Battlefield series soar higher.

During a Goldman Sachs speaking event recently, Wilson said Battlefield being a multiplatform game made for Xbox, PlayStation, and PC could help it stand apart if Call of Duty becomes an Xbox-only franchise on console. Even if that doesn't happen, the general uncertainty around all of it is another edge for Battlefield, Wilson said.

"In a world where there may be questions over the future of Call of Duty and what platforms that might be on or might not be on, being platform agnostic and completely cross-platform with Battlefield, I think is a tremendous opportunity," he said (via SeekingAlpha).

Also during the event, Wilson spoke about how the Battlefield series has come up short with its past two mainline games, Battlefield 2042 and Battlefield V. "I don't think we delivered in the last two iterations of [Battlefield] in the way that we should have," Wilson admitted.

The executive said there is "a lot of work" that EA needs to do to bring the Battlefield franchise back to its former glory. Ultimately, Wilson said it believes the Battlefield franchise is "extraordinary" and that, despite some recent missteps, "great IP is resilient."

As an example, Wilson said the Star Wars movie series hasn't always performed exceptionally but the franchise overall can reinvent and grow over time with the right creative team in place. For Battlefield, Wilson said he believes the right teams are now in place to executive against "unbelievable ambitions" for the future of the franchise.

 
If you have to bet on a fail of another game to succeed rather than believing in your own product that's where some people should start thinking…

If the product is ass nobody will buy it, even when cod isn't around
 
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