E3 Returns To Los Angeles In 2023 With New Company Running It

Thread: E3 Returns To Los Angeles In 2023 With New Company Running It
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PAX organizer Reedpop will take over the running of E3 in 2022 and is aiming to make the show a world-class celebration of video games.

E3 will officially make its return in the second week of June 2023, with the running of the convention being handled by Reedpop. The convention organizer--which also runs PAX, Star Wars Celebration, and several other shows--will work in partnership with the Entertainment Software Association to host publishers, developers, journalists, and consumers at E3's usual location, the Los Angeles Convention Center.

"It is a tremendous honor and privilege for ReedPop to take on the responsibility of bringing E3 back in 2023," ReedPop president Lance Fensterman said in a press statement. "With the support and endorsement of the ESA, we're going to build a world class event to serve the global gaming industry in new and broader ways than we already do at ReedPop through our portfolio of world leading events and web sites."
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For E3 2023, Reedpop says that it has listened to feedback from the gaming community, will honor the E3 elements that have always worked, and will reshape the parts that haven't been well-received. Following reports of a "toxic environment rife with internal politics, witch hunts, and in-fighting," by Variety in 2019, it was rumored that Reedpop made an offer to take over E3, but it never happened then.

The last couple of years have seen E3's presence on the gaming calendar shrink, as an exodus of big brands, rival shows such as Summer Games Fest, and the coronavirus pandemic hit the event hard. E3 2020 was canceled due to the pandemic, while E3 2021 returned as a digital-only event and E3 2022 was completely canceled.

A streamlined and secure media registration for E3 2023 will begin in late 2022, while a list of confirmed exhibitors and event schedules will be shared in the months to come.
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Reactions: Zefah, Shaqazooloo, Allnamestakenlol and 6 others
Game companies made announcements around the same time anyway, its good to have a familiar event that focuses everyone's attention. I guess Summer Games Fest just didn't have the same ring to it.
 
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"...will honor the E3 elements that have always worked..."

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If everyone went to it, I'd be interested. But if I'm being honest, E3 got really boring to me well before it officially died. It got to that point where a 4-year development game would be shown for three E3s in a row. And everything else was just CG trailers or shovelware trash.

I was getting so zoned out during the boring shows that even good reveals had less of an impact than when I'd watch them later with a focus on just that. I think I actually liked the old style E3 conferences where they'd show graphs and shit lol
 
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Grinchy said:
If everyone went to it, I'd be interested. But if I'm being honest, E3 got really boring to me well before it officially died. It got to that point where a 4-year development game would be shown for three E3s in a row. And everything else was just CG trailers or shovelware trash.

I was getting so zoned out during the boring shows that even good reveals had less of an impact than when I'd watch them later with a focus on just that. I think I actually liked the old style E3 conferences where they'd show graphs and shit lol
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last years e3 was a collossal waste of time in my opinion don't see how this new commercial will be any different I just watch this stuff when I've got nothing better to do.
 
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Grinchy said:
If everyone went to it, I'd be interested. But if I'm being honest, E3 got really boring to me well before it officially died. It got to that point where a 4-year development game would be shown for three E3s in a row. And everything else was just CG trailers or shovelware trash.

I was getting so zoned out during the boring shows that even good reveals had less of an impact than when I'd watch them later with a focus on just that. I think I actually liked the old style E3 conferences where they'd show graphs and shit lol
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The emboldened line is a catch 22. Everyone has to be incentivized to go back to it and the general public is responsible for making that happen.

The older E3s often had live playthroughs for their big on-stage reveals, bugs and all. The further back you go, the more authentic everything felt. At least that's how I see it. Mario 64, Goldeneye, Halo, Modern Warfare, Crash Bandicoot, etc - big game reveals where you could play the same demo they played on stage minutes/hours prior. Thousands walked away with a solid, hands-on impression and all the info needed to inform those not lucky enough to attend the show in person. These days studios pay to fly a select few reporters out for stuff like that and everything is a lot more controlled/filtered.

The more we "progress" into the digital age the more detached and fake everything becomes. Todays "gameplay reveals," for example, sometimes don't show any gameplay at all and those that do splice a few seconds of it into a montage of in-engine footage stripped from cut scenes. When those receive positive attention it sends all the wrong messages to studios/publishers and we're reaping the "rewards," E3's downfall included.
 
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