maybe I'm fond of 'em because I love replaying games with a "system" to learn. Whether it's a traditional game with NG+ or a nuanced combat system or a good RPG, I love that stuff. I'd rather replay a great game 10 times than play and beat 10 new games.
I love replaying great games too. Keyword here is forcing me to replay, I'd replay games when I feel like it, not when the game tells me you have to to progress or whatever.
For reference here's a few roguelikes that I do enjoy, with reasons:
Hades, probably the only roguelike in existense where the roguelike elements exist organically within the game's story and vision, this is the first one that doesn't feel they wanted to make a roguelike loop game for the sake of it, but a byproduct of what they were set out to do.
Into the Breach: even though I only finished this game once and haven't played it since, the short duration of runs makes this one more appealing to me to jump back to compared to other games, I know other games don't have long runs either but something about this one's chess like gameplay makes it more inviting to fire it up any time than other, usually action games for me.
Freelancer mode in HITMAN: this is similar to Hades in that they made the mode feel as organic as possible to fit within the game's vision, if the genre wasn't trendy I would say this is what the devs were going to do regardless when you think about what 47 is left to do next after the end of H3.
Risk of Rain 2: for some reason this is considered a roguelike, I personally see it as s traditional round based game, but I like that one too.
Other roguelikes in my library I haven't played yet are Vampire Survivors and Inscryption. So I do like some of the games, I just wish indie devs would focus on doing something else other than turning every game under the sun into a roguelike, I know that's not how it happens but this is what it feels like.