[brap]

BRUH

Action movie legend Bruce Willis has just become the first Hollywood actor to sell his rights to the possibility of a "digital twin" to the US firm Deepcake, according to The Telegraph. With the use of deepfake technology, Willis has offered his likeness to be used onscreen for future projects, following his first experience with the digital media manipulation in a commercial for Russian phone service, MegaFon, last year.

Deepfake technology allows for the use of a person's likeness to be superimposed over another individual. Through the use of machine learning and AI, it's possible to create a visual and audio "twin" of someone in videos. Though the ability to recreate someone so nearly-flawlessly does raise a few ethical questions, the technology has already been utilized within the Star Wars universe with Rogue One: A Star Wars Story, as well as The Mandalorian Season 2. In 2021, Willis gave permission to Deepcake in order to appear in a commercial, allowing his face to be "digitally transplanted onto another performer." Now, the actor has officially sold the rights to his likeness to be essentially "hired" by Deepcake for future productions.

Recently, the 67-year-old actor went public with his diagnosis of aphasia, which is described as a language disorder that causes issues with reading, listening, and speaking. He and his family made an announcement in March that Willis would be "stepping away" from acting after over four decades of films, which was no easy decision for the star. With the use of deepfake technology, Willis was able to make a cameo in a Russian commercial only last year without ever stepping foot on a set. On his experience with Deepcake, Willis said:

"I liked the precision with which my character turned out. It's a mini-movie in my usual action-comedy genre. For me, it is a great opportunity to go back in time.
With the advent of modern technology, even when I was on another continent, I was able to communicate, work and participate in the filming. It's a very new and interesting experience, and I thank our entire team."

https://collider.com/bruce-willis-sells-rights-to-deepfake-firm-deepcake/

 

[teezzy]

YAY, I CAN'T WAIT FOR COPOUT 2!!!

 

[Calcium]

YAY, I CAN'T WAIT FOR COPOUT 2!!!

Probably the only way he'd work with Willis again. Bruce hurt his feewings.

 

[FactsAreDead]

I love this. I'm sure Resetera will be in outrage ("omg, actors have to unionize against this!!11 won't someone think of all the younger actors?!"), but this is just great. If the technology is there,, it'd be nice to see the biggest actors of all time return in movies even past their death. I know I'd do it if I was a famous actor. Probably the closest a human being can attain immortality at this point in time.

 

[cryptoadam]

Willis is doing cash grab straight to streaming garbage. This is a step down lol, now he doesn't even have to show up on set for 2 days.

 

[Dacon]

How is this legal? Isn't Bruce willis brain damaged and that's why he retired from acting?

 

[Damage inc]

Now do Chadwick and bring back Black Panther.

 

[bork]

I love this. I'm sure Resetera will be in outrage ("omg, actors have to unionize against this!!11 won't someone think of all the younger actors?!"), but this is just great. If the technology is there,, it'd be nice to see the biggest actors of all time return in movies even past their death. I know I'd do it if I was a famous actor. Probably the closest a human being can attain immortality at this point in time.

Peepoweird

 

[King of Foxes]

Finally! A chance for even more Bruce Williams movies.

Remember that movie we all saw his cock, when he was in a pool?

I sure do.

 

[Bunta]

With AI enhanced deepfakes and almost real life polygon models of dead/ages actors (as seen in the latest Blade Runner, Terminator or Star Wars Rogue One) as well as voice synthesis Hollywood is all set for milking nostalgia consumers for decades to come. Thanks to Willis and his handlers for doing their part in opening another Pandora's box. And no way this technology will ever be used outside of movies. No, never.

 

[GreyHorace]

It's creepy as hell to sign away your likeness for a CGI double, but in Willis' case I completely understand. The man is suffering from early onset dementia so he's just making sure his family is well provided for.

 

[Eneru]

Welp. Can't wait for die hard 6-28

 

[Dr. Farnsgoth]

Awesome, now they can proceed with the Johnny Sins biopic

 

[Kadayi]

It's creepy as hell to sign away your likeness for a CGI double, but in Willis' case I completely understand. The man is suffering from early onset dementia so he's just making sure his family is well provided for.

Yeah, I get it. I'm not sure that we'll necessarily see much clear use of it for a while outside of what we've already witnessed, but it's clear as day that the tech isn't going anywhere anytime soon.

 

[Grinchy]

I don't think we're fully there yet to have a whole movie starring an AI Bruce Willis that calculates the voice and visuals convincingly enough. But we're probably not all that far, so it's good to lock in the rights on today's legends before they die.

 

[Stouffers]

He's denying it you dumb fuck

 

[cryptoadam]

I don't think we're fully there yet to have a whole movie starring an AI Bruce Willis that calculates the voice and visuals convincingly enough. But we're probably not all that far, so it's good to lock in the rights on today's legends before they die.

Have you seen the movies Bruce is in lately? He would sell his likeness for 1990s level CGI. The guy doesnt care. Stick a wire frame of him with 2 soundbytes. As long as he gets paid lol.

Remeber that 1990s movie with Al Pacino where he had a computer AI leading woman?

 

[Bullet Club]