Unprepared for last Gen too.
Xbox hasn't really had their head in the game since 2012.
The entire history of xbox is a fascinating lesson on how to snatch defeat from the jaws of victory.
The 360 out of the gate was one of the best consoles ever made, even with the red ring of death debacle, with perfectly balanced hardware, great pricing and an unmatched first party and exclusive lineup that made the system the obvious choice for any serious gamer.
Then Kinect happened, they just stopped making truly great games and even their 3rd party exclusives became less about making the best game possible on their hardware, and more about chasing whatever flavour of the month fad was popular when they signed a contract.
I mean what even is Xbox's identity in the collective unconscious these days? It's not Halo anymore, it's definitely not Gears, and as consistent as it might be, it sure isn't Forza, and with everything being on PC, can any 'exclusive' really be considered actually exclusive, and adding to how people think of Xbox when it comes to mental association? Because I'm far more savy about this industry than most, and I sure as hell couldn't tell apart a PC exclusive from an Xbox/PC exclusive.
So ruling the games out, is it hardware? Has any actual Xbox captured the imagination and become as instantly recognisable as the 360 undeniably was.
The XSX isn't any stronger than the PS5 in real world terms, the XSS has spectacularly failed to capture imaginations, unable even to sell out with supplies incredibly constrained and a huge audience desperate for a current gen console. Neither are visually distinct, and I'd argue no xbox has been since the original XO, choosing instead for a low impact minimalism that speaks to those trendy individuals that might want to play a game some time, but don't want it to stand out and be an eye catching statement of their hobbies.
Say what you like about the PS5, but it stands out. There's no mistaking it for something else, it's proud to scream out what it is and what it's for, and that absolutely does stick in people's minds.
So I guess maybe Xbox is synonymous with Gamepass today? The super cheap, value brand you go to for quantity over quality, and not for their own games, but for other people's.
But you don't even need an xbox for gamepass now. If you've hot a PC, or even smartphone capable of relatively less shutty streaming quality, you basically have the exact same service, so how could that be truly something.to associate with Xbox?
The only thing I can truly say I associaye with Xbox today is spending Microsoft's money to buy games away from their competitors, and failing to make good games.
And I honestly hate that.
I loved my 360s, I loved their early 7th gen exclusives, but the Xbox that I loved seems more than ever now to have been the anomaly, and that the flawed, pointless, corporate brand of game industry sludge, that it has become since, is the reality of what it truly was all along.